Think an "any" button should be added to the server region part of the search filter, and don't hide the server pings from us.
I'm central US so in theory I should have about the same ping to either the east or west coast, if I ignore the fact that a lot of servers can be located in texas. Now I need to do the same search for server settings twice, one for east coast and once again for west coast. This image was a result of searching for an east coast server, I had to click each server to actually see what the ping was. Having the server owners add in their location makes it feel like either a suggestion, or allows for an owner to even purposely screw up the results. I took the time to click each of these servers in order to reveal the ping, just for this post, I could clearly see which of these servers I wasn't interested in already.